Inflr -influence marketing

Introduction
The communication market started unilaterally. Trademarks issued their messages by vehicles: television, radio, newspaper print, outdoor advertising, among others, which are now classified as traditional means. Consumers, as receivers, received and were impacted by the campaigns.
With the advent of internet and digital media, passive consumers have become active participants. Numerous interactions became possible, from opinions expressed through tweets, to participation in live streams sponsored by brands- not to mention the likes, sharing, and reactions on social media platforms
Market strategic
A new strategic concept for influence marketing
With the advent of internet and digital media, passive consumers have become active participants. Numerous interactions became possible, from opinions expressed through tweets, to participation in live streams sponsored by brands.

As a consequence of these new digital tools, the forms of communication have been diversified. Common users are no longer just the receivers of messages from master platforms – they have become content producers, allowing rapid scalability and an increased range of messages.

Influencers have become the new celebrities
Influencers, because of the way they appear on the market, without pretense, without obligation or adherence to any format, are better able to express themselves and have a more natural relationship with the audience by making spontaneity a main characteristic. They have a strong identification with the audience and share common personality traits, opinions, behaviors and attitudes with niche consumers. This makes influencers experts in communicating with a specific audience.
Celebrities are perceived not only by the work they do, but by lifestyle, consumption and positioning in common issues, which leads to a greater idealization of their personalities.
However, while social networks facilitate a closer relationship with the public and with fans, it is not always easy for viewers to identify with the content created by celebrities, causing celebrities to seem distant. Due to the different ways that viewers relate to celebrities’ public profiles, different groups can identify more with one particular feature and less with others. This diversity in celebrity image perception is only possible because of the different roles that celebrities take on and their strong presence in multiple media formats simultaneously, which gives celebrities a fragmented presence. Some celebrities are remembered by acting in a film, hosting a TV show, organizing a social project, or by participating in a thematic program that enhances a side of their personality that is not generally identifiable in their work. These are a few of celebrities’ many ways of interacting and being present in the lives of consumersBefore going any further, we consider it important to clearly map out the players involved in the influencer digital market and the roles they play:

ADVERTISING AGENCY: shapes the message for public consumption and builds a campaign according to their marketing strategy. In some cases they also hire researchers to provide insight and collaborate in the formation of their marketing strategy.

BRAND: sponsors of the market, they are trying to learn how to use influencers to gain credibility and positioning with consumers.

        INTERMEDIARIES: divided into two distinct types of entities:  personal agents/managers and casting agencies. The personal agents seek to meet the demands of brands and advertising agencies by initiate dialogue and manage the bureaucratic procedures of hiring artists and influencers. The casting agencies, unlike the personal managers, have 

a formal contract with artists and influencers, fostering a strong relationship and a closer approach that facilitates faster, more efficient execution of ad campaigns.

PLATFORM: it is the framework of the market, the social networks that enable varied forms of dynamic interaction. These social networks, namely Youtube and Instagram, have become the main public forums.

PRESS: has a more organic function, but is essential for the positioning of the campaign and building credibility. They help to build the image of the influencers and provide exposure through special events and awards.

EDUCATIONAL INSTITUTIONS: the most recent player, they are divided mainly into the categories of basic training and higher education for professional influencers.

FACILITATOR: a platform like Inflr is a consequence of the diffusive nature of the digital influencer market. In order to facilitate the connection and relationship between players in the market, Inflr serves as a tool for agents to even
better identify and guide emerging influencers.
Inflr is called a “facilitator” because it enables automated monetization through complex and necessary calculations for business viability
Inflr is focused on creating digital marketing solutions using the latest technology for micro-influencers. We believe that all micro-influencers should have the opportunity to participate in an exchange that stimulates the creation of high-quality advertising content and allows digital influencers to be compensated for the true value of their influence.

What problems does Inflr solve?
PROBLEMS AND SOLUTIONS
Structuring influence marketing campaigns is not so simple. In fact, it is hard work, and small details and budget optimization strategies can make the difference between a campaign that is successful, and one that is not.Without a doubt, the best strategy is to build a campaign with influential internet personalities that are most relevant to your customers.
The message should be suitable for the influencer’s audience, and the language used should be respectful, so that their endorsement of your product and service does not seem artificial.
However, finding an influencer that fits your product, who can communicate the message in a natural way, and fit within your budget can be a daunting and time-consuming task that can result in a huge waste of money if not done properly or thoroughly.
This latter consideration—cost—can often be the greatest obstacle in the process of creating an influencer campaign. With the rise of influencers, the rates they charge are increasing and often do not match the real value of reach and engagement
Inflr solves the problems that hinder the effective execution of an influence marketing campaign. The chart below summarizes common problems, and the solutions provided by the Inflr platform
FOR THE ADVERTISER

PROBLEM: Problems with exchange and payment methods.

SOLUTION: Inflr accepts several methods of payment, including its own cryptocurrency: Inflr Coin. This ensures not only the profitability of the investment, but also facilitates the payment of influencers worldwide.

PROBLEM: Difficulty finding influencers.

SOLUTION: The Inflr platform has a complete search with more than 10 filters to find the right influencer for your campaign.

PROBLEM: Lack of clarity or accuracy in influencers’ rates and values.

SOLUTION: Inflr has an intelligent algorithm that determines a coherent value for the remuneration of the influencers based on their reach and engagement.

FOR THE INFLUENCER

PROBLEM: Difficulty being found by brands and agencies.

SOLUTION: By registering in Inflr, the influencer will have access to various advertising campaigns created by companies that fit his/her profile.

PROBLEM: Difficulty in communicating with brand representatives.

SOLUTION: With an automated and intuitive campaign management process, influencers receive all material from the advertiser through the platform, create the content, and submit it for approval. In case of doubt, the influencer can talk to the advertiser within the platform, facilitating the entire process and helping to forge relationships.

PROBLEM: Dissatisfaction with compensation, or undervaluation.

SOLUTION: With Inflr Score standard values are established for each type of post so that influencers will know they are being paid fairly.
How does Proof-of-Influence work?

“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.

TYPE OF PROOF OF INFLUENCE WORK

content Identification

Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.

Audience Identification

The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.

Roadmap
2015

2016

2017

2018

Beta version of platform developed, fully functional and with limited access for some customers to test
September
Inflr Version 1.0 released in Brazilian market
November
2019

2020

2021

2022

Team

Tiago Mateus
Co-Founder

Bruno Niro
Co-Founder

Thiago Cavalcante
Co-Founder

Felipe Bolonhani
Senior Developer

Pablo Nain
Financial and Tax Law
ADVISORS
Naviin Kapoor
ICO Blockchain Advisor
ICO
Giovanni Casagrande
ICO Advisor
ICO
Paresh Masani
Blockchain Platform Advisor
ICO
Giacomo Arcaro
ICO Growth Hacker
ICO
Marcos de Carvalho Pagliaro
Business consultant
Dustin Sedlock
ICO Marketing Advisor
Thiago Gil
Crypto Economist
Brand Ambassadors
Thiago Volpi
Endocrinologist
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